Customer Experience Superheroes

Insights, ideas and inspiration from the world of Customer Experience. With particular emphasis on people, brands and experiences which are 'superhero' like in their status. Either they define best in class or are pushing the boundaries for the next generation of customer experience.

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Customer Experience Superheroes

Customer Experience Superheroes - Series 2 Episode 1 - Are there cultural differences in Customer Experience?

February 10, 2020 • Christopher Brooks & Carlos Espinosa • Season 2 • Episode 1

In this episode, we meet the first of our series 2 guests; Carlos Espinosa. With over 25 years practising customer experience in Europe and now in South America, Carlos has the requisite experience to discuss the cultural differences in customer experience across borders.

In conversation with Clientship's Christopher Brooks (himself an international practitioner in CX), Carlos explains how the demographics of a country can have a bearing on both customer expectations and also the capacity of the infastructure to deliver.

Carlos takes us on a journey of discovering citing consultancy examples to emphasise his points on cultural difference and similarity. As well as sharing tips and hints on CX which cab be adapted the world over.

Carlos is so renowned in Mexico that he's now part of the Mexican Customer Experience movement which is establishing to recognise the specific CX requeirements of the country.